DYNAMIC MARKETING AND CAMPAIGN LEADERSHIP
Driving Impact through Strategic Partnerships, Programs, and Creative Branding
Throughout my career, I have not only excelled in dynamic marketing and campaign leadership but also in building partnerships with social impact organizations, driving meaningful collaborations to create a positive difference in the world.
With my extensive project management experience, I have seamlessly navigated across various departments, ensuring efficient execution of marketing initiatives. My expertise in event management has been instrumental in delivering successful campaigns that engage and inspire audiences.
I pride myself on being highly adaptable, able to cater to the unique needs and sizes of diverse organizations, from SaaS solutions to B2B, B2C, and both private and public sector entities.
Whether leading multi-person copywriting and graphic design teams or crafting compelling brand stories, managing relationships with 150+ nonprofit partners, I am dedicated to supporting each organization's growth and amplifying their impact.
ACCOMPLISHMENTS AND EXPERTISE
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Led partnership-building initiatives, fostering strong collaborations with social impact organizations to drive meaningful change.
Demonstrated exceptional project management skills, seamlessly coordinating and executing complex marketing campaigns precisely.
Led campaign strategies focused on youth engagement, political activism, and climate action, achieving significant impact and awareness.
Developed comprehensive brand strategies, effectively positioning organizations for growth and recognition in the market.
Forged strategic social impact partnerships, amplifying organizations' missions and expanding their reach.
Innovated new marketing initiatives, driving multiple businesses' sales opportunities and revenue growth.
Mastered relationship management, effectively engaging and nurturing partnerships with diverse stakeholders.
Orchestrated successful digital marketing campaigns, leveraging freelance teams and designers to create compelling content.
Produced powerful social media activism campaigns, generating over 100K views and broadening awareness.
Contributed to the social media presence of 30 unique organizations, elevating their brand visibility and engagement.
Directed impactful influencer marketing campaigns with substantial budgets, delivering impressive results.
Managed and curated social media platforms with 2 million+ followers and 10 million+ interactions, fostering strong audience engagement.
Optimized landing pages, driving 200,000+ interactions monthly and improving conversion rates.
Skillfully managed multiple social media pages with 2 million+ followers, enhancing brand presence and growth.
Drove a remarkable 700% increase in engagement for 10 different clients in both B2B and B2C industries, fueling their success.
PEARL CERTIFICATION
Driving government commitment to energy efficiency in the real-estate sector
As Communications Director:
Led the extensive climate communication initiatives for P3, cultivating partnerships with a wide range of stakeholders such as states, utilities, federal agencies, and non-profit organizations, overseeing a $400k budget across all marketing segments.
Developed and implemented a well-thought-out communication strategy, positioning Pearl as a key opinion leader in both the public and non-profit spheres, emphasizing its unique value proposition.
Supervised the creation of diverse communication materials, spanning across print, digital, and multimedia platforms, which included websites, press releases, presentations, and social media advertisements.
Coordinated with consultants to ensure creative direction alignment, guaranteeing smooth campaign execution across various media channels, while also managing conference participation and proposal creation.
Happy to share work samples privately
PARAGON ONE
The Paragon One Externship is a new student program that decreases the cost of engaging talent, attaining Gen-Z market insights, and delivering impact.
In a fast-paced startup environment, I successfully managed a high-performing content marketing team, leading writers, editors, and social media managers. Developed and executed a comprehensive Go-to-Market (GTM) strategy, positioning the company as a thought leader and forging partnerships with Fortune 1000 companies. Spearheaded product marketing initiatives and empowered the sales team with compelling collateral and impactful content, driving sales enablement efforts. Organized and managed virtual events with Fortune 1000 leaders, fostering meaningful connections and generating valuable opportunities. Additionally, I optimized landing pages and executed a full newsletter strategy to enhance customer engagement. My leadership skills were demonstrated in managing direct reports and driving impactful results.
Happy to share additional work samples privately.
GIVEWITH
Givewith delivers a unique sales differentiator – helping client’s sales teams win incremental business, shorten sales cycles and deepen relationships with customers. Givewith is the first software of its kind to help businesses include Social Impact as part of their sales proposals, helping them stand out front of the competition and secure more business.
As Givewith's Marketing Content Manager, I spearheaded content creation for our Fortune 50 clients and 150+ NPO partners, showcasing the social impact of their transactions. As the first member of a now three-person marketing team, I led a complete rebrand and GTM overhaul. This included providing sales teams with high-level and in-depth collateral, contributing to seven-figure deals. Collaborating with design and demand generation agencies, I developed strategies aligned with our GTM route and created templates for CSMs to use with customers. Additionally, I managed our digital media presence, doubling our social media following, and produced active case studies, one-pagers, press releases, and editorial content in collaboration with each department. I also supported our CEO by managing and creating content for his speaking events and partnerships.
BEFUNKY
Driving user-friendly graphic design and photo editing
As Content Manager at BeFunky, I played a key role in the creative strategy for our collaboration in the Google Chromebook Perks program. I crafted compelling copy for our blog, social media, and the tool's usage on the Google Blog. Notably, I spearheaded BeFunky's inaugural influencer campaign, skillfully managed product launches, and provided vital support during the company's rebranding process. These achievements significantly contributed to enhancing BeFunky's brand visibility and driving business growth.
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VOTERS OF TOMORROW
Voters of Tomorrow is a non-profit, student-led initiative to increase political engagement by millennials and Generation Z.
Responsible for recruitment and mobilization efforts for voter registration and activist efforts across the state of Florida. Has led several voter registration and political campaigns to support progressive canidates across the state of Florida, including Maxwell Frost, the first in Gen Z to be elected to the US House of Representatives.
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INDEPENDENT CREATIVE DIRECTOR
Branding Success Across All Businesses
As a seasoned freelance Creative Director, I have collaborated with a diverse range of brands, spanning from small businesses to multi-million dollar startups, to deliver transformative results. My expertise lies in refining brand strategies, optimizing content, and empowering cross-functional teams across various platforms and stages. From enhancing Go-to-Market strategies and brick-and-mortar operations to effectively allocating resources and coordinating multiple teams of copywriters and designers for successful brand launches, I have served as a strategic creative consultant, illuminating new brand stories and driving meaningful impact.
#SAVEAUSTINSCOFFEE CAMPAIGN
Grassroots Campaigning to Save a Local Community Space
As the driving force behind the #SaveAustinsCoffee campaign, I led and managed the full-scale efforts to save a beloved local art venue in Orlando. Leveraging my coding skills, I developed an auto-fill email for concerned patrons to send to city officials, setting the stage for a compelling social media campaign. With over 100k shares and impressions, extensive media coverage, and increased foot traffic to Austin's events and coffee shop, our campaign achieved remarkable success. Notably, we influenced local voter turnout in Winter Park, Florida, leading to the winning candidate, supported and endorsed by our campaign, receiving more votes than the entire 2018 voter turnout. The #SaveAustinsCoffee hashtag alone generated over 50k interactions, further solidifying our impact.
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 Save Austin's Coffee Website |  Save Austin's Coffee Web Traffic (3/11/21) |  Save Austin's Coffee Web Traffic (3/11/21) |
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B2C SOCIAL MEDIA MANAGEMENT
Engaging Content Across Industries
During my tenure at Here Molly Girl Marketing and Orange Plane Creative, I demonstrated exceptional multitasking abilities by successfully managing over 20 social media profiles for diverse clients ranging from nonprofit organizations to restaurants, construction companies, and interior design firms. Each client received a tailored strategy encompassing consistent and engaging content on various platforms, including Instagram, Facebook, Twitter, TikTok, YouTube, and LinkedIn. I took ownership of the end-to-end process, producing captivating photography and videography, overseeing the editing process, and meticulously analyzing performance metrics to drive optimal results.
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SENTIMENTS OF YOUTH
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RADICAL CHILD DESIGNS
Collaborative Creativity
The powerful collaboration between Radical Child Designs and Sentiments of Youth seamlessly merged my poetry collection with the exceptional printing expertise of Radical Child Designs. Throughout the project, we took a hands-on approach, conceptualizing a captivating t-shirt design and creating a compelling brand identity. By art directing a captivating photoshoot and launching a targeted social media campaign, we effectively raised awareness and drove substantial sales for the book and accompanying merchandise, leaving a lasting impact on our audience.
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#SAVESTORYBOOK CAMPAIGN
Protecting Local Interests
In the face of a proposed quarry that posed a significant threat to nonprofit Storybook Farm, we orchestrated a powerful social media plan, rallying Auburn and Opelika residents to take action by writing to local government officials and urging them to cancel the project. This strategic campaign not only raised crucial awareness for Storybook Farm's mission but also proved to be instrumental in generating successful fundraising efforts. Ultimately, our collective efforts led to the successful cessation of the quarry project, safeguarding the invaluable work of Storybook Farm and preserving the community's cherished space.
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PROJECTHEAL: NATIONAL NONPROFIT WORK
Recovery Focused - Mission Aligned Content
From 2015 to 2019, I took full ownership of managing the ProjectHeal Instagram account, spearheading impactful campaigns to raise awareness and secure treatment funding for individuals battling eating disorders. Through my strategic efforts and dedication, we witnessed an extraordinary growth from 4,000 to over 20,000 followers within a single year, signifying the substantial impact of our revised management approach.
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